Customer lifetime value

Lifetime value is the total of a customer's completed orders. The average includes customers with at least one completed order. It is a revenue measure; it does not account for your costs or profit margin.

Your lifetime value at a glance

Ask Claude for your lifetime value summary. You get:

• Average lifetime value across all customers who have bought from you.
• Total revenue from those customers, and how many customers that is.
• Customer counts by spend range, in your store's currency. See spend ranges for the boundaries.

Use your store's currency in the example questions below.

Try asking:

• "What's my average customer lifetime value, and how many purchasing customers do I have?"
• "How are my customers spread across spend bands? Show it as a chart."
• "What share of my customers have spent more than $500 with us?"

Putting it to work

Plan within your budget. "I have a win-back budget of $500. Compare offers for my selected audience within that budget."

Find the customers worth protecting. "List customers who have spent more than $500 but haven't ordered in the last 60 days."

Move people up a band. "How many customers are in the $100 to $250 band? Draft a message nudging them towards their next order."

Compare with your at-risk customers. "Take my 10 most at-risk customers. Which of them have spent more than my average lifetime value?" See At-risk customers.

Tips

• Lifetime value here is what customers have actually spent, not a prediction of what they will spend.
• It counts completed orders VYG has seen over the available order history. For the all-time figure straight from Shopify, ask Claude to check Shopify.
• Refunds are tracked separately. Ask "How much have my top customers had refunded?" if that matters for your decision.