Guides for brand teams

Plain-language guides for brand operators, marketing and CX teams who use Claude with VYG.

Use VYG with your AI assistant to understand customers, review performance and plan campaigns. These guides include practical steps and questions you can copy into Claude.

What you can do

Understand your customers

Who buys from you, how often, and who your best customers are.

See what customers are worth

Lifetime value, average spend and how your customers spread across spend bands.

Win back customers before they leave

Find customers who have gone quiet and plan a win-back.

Draft campaigns

Prepare campaigns and review discounts and message tests before applying changes.

Hear what customers are saying

Common questions, objections and complaints from your customer conversations.

Report on performance

Recovered sales, recovery rate and how each campaign is doing.

New to this? Start with Asking good questions, then keep the prompt library open for ideas.

Getting connected

Someone on your team usually does this once. If you are setting it up yourself:

Add VYG to Claude

In Claude, open Settings, then Connectors, and add a custom connector with this address:

https://api.vyg.app/mcp

For other assistants, follow the connection guides.

The first time Claude uses VYG, a browser window opens. Sign in with your normal VYG login and pick the brand you want to work with.

Ask your first question

Try: "Give me a quick overview of my brand and how we did in the last 30 days."

Good to know

Numbers are close to live. Customer totals refresh about every 15 minutes. Recent orders and conversations may take a moment to appear.
Review proposed changes. New campaigns are saved paused. Discounts are created immediately, and message variant changes can affect active campaigns. Ask Claude to show you the proposed change before applying it. See Drafting campaigns.
Some features depend on your plan. Customer insights need your Shopify store connected to VYG. If Claude says something is not available for your brand, ask your VYG account manager.