MCPTools
Brand Insights
View AI-generated insights from customer conversations
get_brand_insights
Returns AI-generated insights from customer conversations. Insights are pre-analyzed summaries of common themes, blockers, and patterns across all conversations.
Parameters
| Name | Type | Required | Description | Default |
|---|---|---|---|---|
category | string | No | Filter by category: blocker, post_purchase, product | — |
tag | string | No | Filter by tag: checkout, comparison, discount, exchanges, price, returns, shipping, specifications | — |
limit | number | No | Maximum results (1–50) | 20 |
dayLimit | number | No | Only insights updated within last N days | — |
Categories
blocker— Purchase barriers preventing customers from completing checkoutpost_purchase— Issues customers raise after placing an orderproduct— Product-related questions and concerns
Example Prompt
What are the biggest blockers preventing customers from purchasing?Example Response
{
"insights": [
{
"id": "ins-001",
"category": "blocker",
"tag": "shipping",
"topic": "Shipping time concerns",
"body": "Multiple customers expressed concern about delivery times, particularly for orders placed late in the week. Several asked whether expedited shipping was available.",
"updatedAt": "2025-01-27T12:00:00Z"
},
{
"id": "ins-002",
"category": "blocker",
"tag": "price",
"topic": "Price sensitivity on bundles",
"body": "Customers frequently asked about bundle pricing and whether larger orders qualify for additional discounts beyond the offered coupon.",
"updatedAt": "2025-01-26T08:30:00Z"
}
],
"totalCount": 2
}Notes
- Insights are generated by AI from your actual customer conversations — they surface patterns you might miss
- Use
dayLimitto focus on recent trends (e.g.,dayLimit: 7for last week) - Use
get_insight_conversationsto see the actual conversations behind any insight